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Date Open High Low Close Volume
01/13/2025 $10.52 $11.24 $10.28 $11.21 440.30K
01/14/2025 $11.34 $11.49 $10.99 $11.18 346.90K
01/15/2025 $11.39 $11.51 $11.02 $11.22 289.80K
01/16/2025 $11.11 $11.36 $11.11 $11.28 329.30K
01/17/2025 $11.40 $11.45 $11.02 $11.14 264.60K
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. Co.'s platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking.
MAX historical stock prices picture
MediaAlpha (MAX) has the following price history information. Looking back at MAX historical stock prices for the last five trading days, on January 13, 2025, MAX opened at $10.52, traded as high as $11.24 and as low as $10.28, and closed at $11.21. Trading volume was a total of 440.30K shares. On January 14, 2025, MAX opened at $11.34, traded as high as $11.49 and as low as $10.99, and closed at $11.18. Trading volume was a total of 346.90K shares. On January 15, 2025, MAX opened at $11.39, traded as high as $11.51 and as low as $11.02, and closed at $11.22. Trading volume was a total of 289.80K shares. On January 16, 2025, MAX opened at $11.11, traded as high as $11.36 and as low as $11.11, and closed at $11.28. Trading volume was a total of 329.30K shares. On January 17, 2025, MAX opened at $11.40, traded as high as $11.45 and as low as $11.02, and closed at $11.14. Trading volume was a total of 264.60K shares.

MAX Historical Stock Prices By Date:

MAX historical cagr picture

Below, we examine the compound annual growth rate — CAGR for short — of an investment into MediaAlpha shares, starting with a $10,000 purchase of MAX, and working forward through the historical stock price information to today.

Growth of $10,000.00
Without Dividends Reinvested

Start date: 10/29/2020
End date: 01/17/2025
Start price/share: $32.85
End price/share: $11.14
Dividends collected/share: $0.00
Total return: -66.09%
Average Annual Total Return: -22.60%
Starting investment: $10,000.00
Ending investment: $3,390.58
Years: 4.22
Date Close
01/13/2025$11.21
01/14/2025$11.18
01/15/2025$11.22
01/16/2025$11.28
01/17/2025$11.14
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